BRANDING + INTERIOR DESIGN

Simplicity & Balance

Created a pop-out store for Kate Spade New York located in Jacksonville Florida.





OVERVIEW

To design a pop-out store from the American fashion company Kate Spade New York, located in the St. John Towns Center in Jacksonville Florida. Kate Spade New York is commonly known for their designer brand that embodied signature concept of bright colors and graphic prints.

This retail space will showcase Kate Space Brand through its true beauty and strong emphasis of achromatic color schemes. The design language calls for simplify and balance through its usage of simple hexagon pattern motif.

The design is catered to all ages by incorporating a balance between contemporary design and concept inspired casework.

ROLE & RESPONSIBILITIES

Construction Documents + Site Research + 3D Rendering


Programs
AutoCAD, Sketch-up, Photoshop, InDesign, Illustrator




SCAD - Spring Quarter





SITE RESEARCH








CONCEPT PITCH

































CONSTRUCTION DOCUMENTATION

Visual construction call-outs for the reflective ceiling plan and section cuts of the facility.


















Ideation Process

The branding and visual process of the pop-out. The goal of the design is to rebrand Cinnabon by showcasing their origin history and showcase the delicious desert through the pop-out exhibition.





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Built and designed by Elana Teodoro.
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