BRANDING + INTERACTIVE DESIGN
#BunsOnTheRun
As Americans phase out of shopping malls in favor of online purchasing,
Cinnabon must find an alternative space to thrive.
As Americans phase out of shopping malls in favor of online purchasing,
Cinnabon must find an alternative space to thrive.
Cinnabon is an iconic treat found in food courts across the world. However, as Americans phase out of shopping malls in favor of online purchasing, the brand must find an alternative.
#BunsOnTheRun is a digitual marketing campaign introducing Cinnabon's futuristic food truck and pop-out exhibition trailer, not only with the brand continue immerse itself in foot traffic and social gatherings, but it will be more responsive to its target audience as it incorporates itself in everyday life.
ROLE & RESPONSIBILITIES
Branding Strategist + Interactive Design
Programs
Sketchup, Illustrator, Photoshop, Webcom (Digital Sketching)
SCAD - Fall Quarter
With its irresistible scent and enveloping layers, Cinnabon will take their guest on a journey to the center of the swirl. The design of the food truck and pop-out trailer was inspired by the classic 1980’s automobiles, as well as reimagined the company’s original restaurant in Seatac Washington. The collision of these two major influences will bring out the elements of nostalgia, by integrating the past and the present into the retrofuture.
Combining history and the present day, these elements influence will shape the key moments of the design by implementing curvilinear forms and visual layering mimicking the ingredients of the sweet aroma and savory spices of the indulging dessert.
Improve customer service
Integrate Cinnabon's history into the user experience
Create membories within the brand
This is a overview on how the customer will explore the food truck, mobile exibition, and seating area.
The branding and creative process of the foot truck design.
The branding and visual process of the pop-out. The goal of the design is to rebrand Cinnabon by showcasing their origin history and showcase the delicious desert through the pop-out exhibition.
Thanks for taking a peek at my work!
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